- Acura will introduce new products in segments where the brand does not currently compete, building customer lifetime loyalty and attracting new buyers to the brand
- New Acura adventure-ready SUV set to arrive in the first part of 2028
- All-new fourth-generation Acura RDX, coming to market in 2028, will be first Acura model to feature the company’s award-winning two-motor hybrid-electric technology
- New Acura 8-passenger SUV – its largest ever – currently in development
- New V6 hybrid powertrain in development for Acura D-Segment models
Acura today shared a roadmap for the brand’s future in North America, including plans to introduce three new SUVs in the coming years. The strategy will significantly expand the Acura lineup into new segments, with a focus on building customer lifetime loyalty while attracting new clients to the Acura brand.
“Acura’s growth strategy is centered on understanding and evolving alongside the needs of our Canadian customers,” said Dave Jamieson, President and CEO, Honda Canada. “Through continued investment in the brand, we are expanding our ability to offer premium products and innovative technologies that provide meaningful value throughout every stage of the ownership journey.”
New Models, New Segments
As a part of the company’s commitment to the Acura brand, significant investment is being made into developing new products and technologies built around the needs of the customer.
The new product introductions will begin with an adventure-ready Acura SUV set to arrive in the first part of 2028. The new model will deliver the capability customers need for their outdoor adventures along with modern and premium styling, and the comfort and technology customers expect from an Acura.
Acura will also add a new 8-passenger SUV – its largest ever – designed to capture the growing demand for more family-friendly vehicles in the premium space. The new SUV, positioned above the 7-passenger MDX, is currently in development.
Acura previously announced that an all-new fourth-generation RDX Hybrid will come to market in 2028 – the first Acura model to feature the company’s award-winning two-motor hybrid technology.
The three new SUVs, along with the ADX, MDX and Integra, will meet customer needs across a range of life stages, a key element of the brand’s new business direction. Additionally, a new V6 hybrid powertrain is in development for Acura D-Segment models. This new powertrain will deliver sporty performance, improved towing capabilities and environmental efficiencies.
“By broadening Acura’s lineup to include products in some of the Canadian market’s most sought-after segments, we can offer our customers solutions that grow alongside them while building a stronger foundation for the future of the brand,” said Hayato Mori, Vice President of Business Operations, Honda Canada.
Acura Momentum Continues in Canada
By delivering value-driven, premium products, Acura continues to build momentum across its lineup. Year-to-date, Integra sales have increased 81% while MDX sales are up 18%, underscoring strong demand in two of the brand’s core segments. The all-new ADX has also made an immediate impact, with more than 3,000 units sold in the first nine months of the year, further contributing to Acura’s growth and broadening the brand’s appeal to a new generation of premium customers.
“Our results demonstrate the strength of Acura’s long-term strategy to offer premium products that resonate with Canadian customers,” said Nathan Muir, Assistant Vice President, Acura Canada. “With Integra and MDX delivering strong year-to-date growth and ADX making an immediate impact in the marketplace, we are continuing to expand our reach and reinforce Acura’s position in the premium segment.”
About Acura Canada
Acura is the performance division of Honda Canada Inc. It is a premium automotive nameplate that delivers on the brand's commitment to Precision Crafted Performance, an original approach to technology and design that creates an exciting driving experience. The Acura lineup features four distinctive models – the Integra sports sedan, the ADX premium compact SUV, the five-passenger RDX crossover SUV, and the seven-passenger MDX SUV. Acura will celebrate its 40th anniversary in Canada in 2027 and has grown to include over 50 locations in its dealer network across the country. For more information, please visit www.acura.ca .
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